Formlabs
Senior Manager, Digital Strategy
$100K–$190K
Somerville, MA +1 · Manager · Full-time · Posted Sep 9, 2026
- Location
- Somerville, MA
Somerville, MA, United States - Experience
- 8+ years in growth, customer, or lifecycle marketing as an analyst; preferably in a hardware technology company.
About the job
Leads digital marketing across the customer lifecycle, developing campaigns and programs to increase engagement, purchases, retention, and customer loyalty.
What you'll do
- Develop and execute cross-channel campaigns and customer journey programs from prospecting through retention.
- Create segmented content and resources that help customers get value from Formlabs products.
- Measure and optimize retention and engagement, including through A/B testing, and collaborate on product launches and customer experience.
What they ask for
- 8+ years in growth, customer, or lifecycle marketing as an analyst.
- Strong analytical or technical skills and ability to turn data insights into marketing strategies.
- Strong written and verbal communication skills.
- Experience with marketing email platforms, CRM systems, analytics tools, and ecommerce platforms.
Nice to have
- Experience in a hardware technology company.
- Experience with Marketo, Klaviyo, Salesforce, Google Analytics, BigQuery, or Shopify.
Pay
$100,000 — $190,000 USD (base salary)
Tools
Marketo, Klaviyo, Salesforce, Google Analytics, BigQuery, Shopify
Model-written summary · the original posting is authoritative