Formlabs
Senior Manager, Growth Strategy
$100K–$190K
Somerville, MA +1 · Manager · Full-time · Posted Sep 9, 2026
- Location
- Somerville, MA
Somerville, MA, United States - Experience
- 8+ years in growth, customer, or lifecycle marketing; preferably as an analyst and in a hardware technology company.
About the job
Owns Formlabs’ customer lifecycle marketing strategy, creating and optimizing campaigns that increase engagement, purchases, retention, and customer loyalty.
What you'll do
- Develop and execute campaigns across the customer journey, including web and email, and design programs for key lifecycle stages.
- Create segmented customer content and resources, and measure retention and engagement to identify improvements.
- Partner with product, creative, support, and sales teams on campaigns and product launches; test and optimize using A/B testing, data, and customer feedback.
What they ask for
- 8+ years in growth, customer, or lifecycle marketing.
- Strong analytical or technical skills and ability to translate data insights into marketing strategies.
- Exceptional written and verbal communication skills.
- Experience with marketing email platforms, CRM systems, analytics tools, and ecommerce platforms.
Nice to have
- Experience in a hardware technology company.
- Experience with Marketo, Klaviyo, Salesforce, Google Analytics, BigQuery, or Shopify.
Pay
$100,000 — $190,000 USD (base salary)
Tools
Marketo, Klaviyo, Salesforce, Google Analytics, BigQuery, Shopify
Model-written summary · the original posting is authoritative