Forus
Product Marketing Lead
$200K–$250K
New York office · Full-time · Posted Jun 28, 2026
- Experience
- 5–10 years in product marketing, customer marketing, lifecycle marketing, product management, or a related role.
About the job
Own provider-facing product positioning, launches, communications, and adoption programs to help practices understand and realize the value of Forus products.
What you'll do
- Develop positioning and messaging, and lead product launches from rollout through post-launch adoption.
- Plan customer communications and education, including newsletters, webinars, in-product messaging, and campaigns.
- Use product data and customer feedback to measure awareness, adoption, and engagement, and improve product marketing.
What they ask for
- 5–10 years of experience in product marketing, customer marketing, lifecycle marketing, product management, or a related role.
- Track record of positioning and launching products and driving adoption and value realization after launch.
- Exceptional writing and storytelling skills, including simplifying complex products and workflows.
- Strong customer instincts and analytical judgment; able to use product data, segmentation, experimentation, and customer feedback.
Pay
$200K – $250K (base salary)
Model-written summary · the original posting is authoritative