Function Health
Head of Organic Growth
United States - Remote · Remote · Director · Full-time · Posted Aug 13, 2026
- Experience
- 10+ years in organic growth, SEO, or product-led growth.
About the job
Leads Function Health’s product-led and content-led organic growth across referrals, conversion funnels, search, AI discovery, and YouTube.
What you'll do
- Design and improve referral programs, sharing experiences, and viral loops to increase member-to-member growth.
- Lead funnel optimization, lifecycle recovery, and structured A/B testing across web, checkout, onboarding, and product experiences.
- Build organic discovery through technical SEO, GEO, YouTube, and trusted health content; develop attribution, team, and operating systems.
What they ask for
- 10+ years in organic growth, SEO, or product-led growth, with a track record of compounding results.
- Hands-on experience running experiments; technical SEO fluency and knowledge of GEO and AI-driven search.
- Experience growing YouTube or video as an organic discovery channel and scaling referral programs with measurable k-factor impact.
- Strong CRO and analytics skills, including A/B testing and statistical significance; experience building or managing small teams and external partners.
Nice to have
- Experience in health, wellness, consumer subscription, or another high-trust category.
- Candidates in the New York Tri-State area are preferred but not required.
Tools
GA4, Amplitude, Looker, Claude, ChatGPT, Perplexity, Cursor
AI focus
Use AI tools as a force multiplier across research, content production, experimentation, and operations; improve brand discovery in AI-driven search.
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