Function Health
Senior Product Marketing Manager
$186K
United States - Remote · Remote · Manager · Full-time · Posted Sep 28, 2026
- Experience
- 5+ years in product marketing or similar function.
About the job
Own high-impact product marketing across Function, shaping product positioning and messaging, leading go-to-market launches, and measuring their effects on member growth and retention.
What you'll do
- Develop product and category positioning and messaging, aligning cross-functional teams around clear differentiation.
- Own strategy and execution for complex launches, including learning agendas, reusable playbooks, stakeholder coordination, and timelines.
- Define launch success metrics and use market, competitive, and member insights to guide product and go-to-market decisions.
What they ask for
- 5+ years in product marketing or a similar function, with extensive DTC experience and ownership of go-to-market strategy for at least one major product area.
- Experience creating positioning and launch strategy from scratch, ideally for a new product, category, or major relaunch.
- Partnership or co-marketing experience representing a company externally.
- Ability to define success metrics before launch and drive cross-functional alignment without formal authority.
Nice to have
- Experience in health, wellness, or another high-trust consumer category.
Pay
Up to $186,000 USD base salary
Tools
Claude, ChatGPT
AI focus
Use AI tools such as Claude, ChatGPT, or equivalent as a force multiplier in work.
Model-written summary · the original posting is authoritative