Gamma
Senior Lifecycle Marketing Manager
$150K–$195K
San Francisco · On-site · Manager · Full-time · Posted Apr 16, 2026
- Experience
- 5–8 years of marketing experience, including 3+ years building email campaigns, automation flows, and multi-channel lifecycle programs.
About the job
Own and optimize cross-channel lifecycle marketing campaigns that activate users, increase engagement, and convert free users to paid customers.
What you'll do
- Build and run email, in-app, and push campaigns and automation flows.
- Optimize onboarding and conversion funnels through A/B testing and performance analysis.
- Adapt campaigns for international markets and coordinate with Marketing, Product, and Customer Experience.
What they ask for
- Expertise building and managing complex lifecycle campaigns in Customer.io.
- B2C and B2B marketing fluency, including campaigns for international, multi-market audiences.
- Data-driven analytics and A/B testing skills, including understanding statistical significance.
- Excellent writing skills for compelling, on-brand copy.
Nice to have
- Experience with internationalization and localization programs, or familiarity with PLG strategies and metrics.
- SQL and data analysis skills.
Pay
$150K - $195K USD base salary
Tools
Customer.io, SQL
Model-written summary · the original posting is authoritative