Garner Health
Senior Manager, Demand Generation
$150K–$180K
New York City, New York +1 · Manager · Full-time · Posted Oct 1, 2026
- Location
- New York City, New York
New York, NY - Experience
- 6+ years of B2B demand generation, growth, or integrated marketing experience.
About the job
Owns demand-generation campaigns and qualified pipeline for Garner’s health insurance broker audience, connecting broker relationships to mid-size employers.
What you'll do
- Plan and launch multi-channel broker campaigns, including segmentation, offers, and messaging.
- Build broker lifecycle programs and coordinate with channel owners, Sales, and BDR teams to generate and hand off qualified leads.
- Measure campaign performance and recommend investment; apply AI to create scalable marketing systems.
What they ask for
- 6+ years of B2B demand generation, growth, or integrated marketing experience with direct accountability for a pipeline number.
- Track record of building and scaling multi-channel campaigns and demand-generation programs.
- Experience marketing complex products to a sophisticated buyer.
- Strong command of funnel mechanics, including attribution, conversion rates, cost per acquisition, and pipeline-to-spend; fluency applying AI to scalable marketing systems and programs.
Nice to have
- Channel partner or partner marketing experience.
- Relevant experience in a fast-paced or high-growth environment.
Pay
USD $150,000 - $180,000 base salary
AI focus
Apply AI across core marketing functions to build scalable marketing systems and programs.
Model-written summary · the original posting is authoritative