GC AI
Director of Demand Generation
$197K–$250K
San Mateo, California · On-site · Director · Full-time · Posted Oct 13, 2026
- Experience
- 8+ years in B2B demand generation, growth, or performance marketing; includes 2+ years leading a team or function.
About the job
Owns GC AI’s demand generation strategy and pipeline targets, building scalable campaigns, teams, and systems across self-serve, mid-market, enterprise, and expansion motions.
What you'll do
- Own marketing-sourced and marketing-influenced pipeline targets; forecast, report, and review pipeline performance with Sales.
- Hire and develop the demand generation team and establish its operating rhythm and playbooks.
- Build and coordinate full-funnel campaigns, account-based programs, and cross-functional pipeline efforts.
What they ask for
- 8+ years in B2B demand generation, growth, or performance marketing, including 2+ years leading a team or function at a high-growth software company.
- Record of owning and achieving pipeline targets, managing an annual paid budget of seven figures, and demonstrating the pipeline it produced.
- Experience across product-led and sales-led motions, from mid-market to enterprise.
- Strong measurement and analytical skills across attribution, experimentation, funnel conversion, and unit economics; hands-on fluency with HubSpot.
Nice to have
- Experience in legal tech or selling to in-house legal teams.
- Experience scaling education-, community-, or webinar-led funnels, or supporting an SDR/BDR function with Sales.
Pay
$197K – $250K USD base salary
Tools
HubSpot
AI focus
Actively use AI in work and describe campaign, targeting, creative, or reporting workflows automated or compressed.
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