GCM Grosvenor
Alternatives Marketing, Principal
$150K–$185K
New York, New York, United States · Principal · Full-time · Posted May 2, 2026
- Experience
- 7–15 years.
- Education
- BA/BS degree in Marketing, Communications, Finance, Business Administration, or a related field required.
About the job
Leads marketing and investor engagement for alternative investment strategies, supporting fundraising across institutional and private wealth channels.
What you'll do
- Develop investor-facing marketing materials and translate investment insights into clear content and campaigns.
- Create go-to-market strategies and multi-year marketing plans for investment strategies.
- Plan and measure investor engagement programs, coordinating with investment, business development, compliance, and legal teams.
What they ask for
- 7–15 years of client marketing or product marketing experience within an alternative asset manager or institutional investment firm.
- Experience in alternative investments.
- Demonstrated experience developing multi-year marketing plans and go-to-market strategies.
- BA/BS in Marketing, Communications, Finance, Business Administration, or a related field.
Nice to have
- Prior private markets experience (private equity, private credit, real estate, or infrastructure) is strongly preferred.
- Familiarity with performance analytics and data visualization tools.
Pay
$150,000 — $185,000 USD (base salary)
Tools
PowerPoint
Model-written summary · the original posting is authoritative