General Legal
Growth Marketing Lead
$110K–$140K
United States +1 · Remote · Full-time · Posted Aug 3, 2026
- Location
- United States
Remote - Experience
- 3–5 years of hands-on digital and content marketing experience; ideally at a startup or fast-growing company.
About the job
Build and run General Legal’s digital and content marketing engine to grow awareness, demand, and sales pipeline.
What you'll do
- Plan and publish content and develop an SEO-aligned content calendar.
- Own SEO and AEO, run paid acquisition campaigns, and optimize the website and landing pages for conversion.
- Maintain marketing analytics, attribution, and reporting; run growth experiments and partner with sales to convert leads into pipeline.
What they ask for
- Strong technical SEO skills and comfort with marketing and analytics tooling.
- Excellent independent writing and content production skills.
- Experience running and optimizing paid digital campaigns.
- Data-driven approach to tracking, interpreting results, and iterating.
Nice to have
- Experience marketing to legal, compliance, or other B2B professional buyers.
- Experience with marketing automation or lifecycle email campaigns; basic CMS or HTML/CSS experience.
Pay
USD 110,000–140,000 base salary
Tools
Google Analytics, Search Console, Webflow, HTML, CSS
Model-written summary · the original posting is authoritative