General Motors
Assistant Manager, Vehicle Purchase Programs
Warren, Michigan, United States of America · Hybrid · Manager · Full-time · Posted Oct 30, 2026
- Experience
- 5-8 years or more in marketing, program management, or a strategy role.
- Education
- Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or related field.
- Visa sponsorship
- GM does not provide immigration-related sponsorship for this role. Applicants who need GM immigration sponsorship now or in the future should not apply.
About the job
Manages GM vehicle purchase incentive programs for employees and eligible family members, developing pricing and marketing strategies and evaluating program performance.
What you'll do
- Develop program concepts, sales and cost projections, strategies, and pilot plans; support employee and EV pricing strategies.
- Lead targeted marketing campaigns with agency partners and track campaign performance and sales impact.
- Advise on program policies and growth, serve as a subject matter expert, and support reporting and data analysis.
What they ask for
- Program management, digital marketing, and retail sales experience.
- Bachelor’s degree in Business, Digital/CRM Marketing, Finance, or a related field.
- 5-8 years or more in marketing, program management, or a strategy role.
- Proficiency in Word, Excel, and PowerPoint.
Nice to have
- Automotive experience; strong knowledge of business analytics, marketing data, and automotive sales dynamics.
- Retail sales and incentives experience; experience developing or executing business strategy or fraud prevention.
Tools
Word, Excel, PowerPoint
Model-written summary · the original posting is authoritative