General Motors
Research Manager - Vehicle Software Products, Core & Occupant
Warren, Michigan, United States of America · Hybrid · Manager · Full-time · Posted Oct 29, 2026
- Experience
- 7+ years of relevant experience.
- Education
- Bachelor’s degree.
- Visa sponsorship
- Applicants must be legally authorized to work in the United States. GM does not provide immigration-related sponsorship for this role.
About the job
Leads a customer research team supporting vehicle software product teams, translating customer insights into product decisions from early development through launch and in-market performance.
What you'll do
- Partner with product teams to define research needs, plans, and decision-ready recommendations.
- Lead qualitative, quantitative, and mixed-method customer research and communicate findings through evidence-based storytelling.
- Coach and develop researchers, while managing research portfolios, budgets, suppliers, schedules, and stakeholder expectations.
What they ask for
- Bachelor’s degree.
- 7+ years of relevant experience.
- Working knowledge of vehicle or product-development processes and experience leading or using primary research to inform product decisions.
- Demonstrated people leadership and ability to manage multiple projects, priorities, schedules, and stakeholders.
Nice to have
- Experience in automotive, mobility, connected services, consumer technology, digital products, or complex hardware-software ecosystems.
- Software product development experience; post-graduate degree; or direct market research experience across qualitative, quantitative, formative, generative, and evaluative methodologies.
AI focus
Proficiency using AI-enabled tools to improve research speed, quality, and effectiveness of day-to-day work.
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