General Motors
Senior Consumer Insights Analyst
Warren, Michigan, United States of America · Hybrid · Senior · Full-time · Posted Oct 22, 2026
- Experience
- 5+ years in consumer research, insights, planning, and/or marketing; internships and co-ops do not count.
- Education
- Bachelor’s degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science, or related fields.
- Visa sponsorship
- GM does not provide immigration-related sponsorship for this role, now or in the future.
About the job
Turns consumer research, market data, and trends into actionable insights that inform GM’s product, technology, and experience decisions.
What you'll do
- Represent customer needs and deliver consumer and market insights to cross-functional stakeholders.
- Analyze internal and external data, identify insights, and recommend actions.
- Present insights to inform strategic initiatives and leadership decisions; collaborate on further research and explore AI and emerging technologies.
What they ask for
- Bachelor’s degree, or equivalent professional experience, in Market Research, Analytics, Behavioral Science, or a related field.
- Strong critical thinking and analytical skills, including synthesizing complex data into actionable insights.
- Proven ability to collaborate across teams; excellent communication and presentation skills.
- Skilled in Microsoft Word, PowerPoint, and Excel.
Nice to have
- Master’s degree or marketing research-related certifications; familiarity with statistical methods.
- Experience using AI or advanced analytics for consumer insights; automotive market knowledge or familiarity with listed tools.
Tools
Microsoft Word, PowerPoint, Excel, GLEAN, NVCS, COTS, Predict, PIN
AI focus
Explore AI and emerging technologies to deliver trusted insights; preferred experience using AI or advanced analytics to improve consumer-insight accuracy and actionability.
Model-written summary · the original posting is authoritative