General Motors
Senior Strategist, Digital
Warren, Michigan, United States of America · Remote/Hybrid · Senior · Full-time · Posted Oct 30, 2026
- Experience
- 5–7 years in analytics, digital insights, marketing analytics, or a related field.
- Education
- Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
- Visa sponsorship
- GM does not provide immigration-related sponsorship for this role, now or in the future; the posting includes direct sponsorship and other immigration support or work authorization requiring company involvement.
About the job
Turns digital marketing and experience data into actionable insights and improves how reporting and analysis are automated and shared across GM.
What you'll do
- Own reporting and analyze brand, site, funnel, lead, sales, and dealer performance.
- Identify and communicate trends and recommendations to executive, business, and technical audiences.
- Streamline data collection, automate recurring reporting, and develop reusable analytical solutions.
What they ask for
- Bachelor’s degree in mathematics, economics, computer science, data science, management information systems, or a related discipline.
- Expert-level SQL skills and experience querying and analyzing data in Databricks or a similar environment.
- Proficiency with Adobe Analytics and/or Adobe Customer Journey Analytics.
- Strong understanding of clickstream data and digital customer behavior, with demonstrated ability to communicate insights.
Nice to have
- Graduate degree in a related discipline.
- Python for analysis, automation, or data preparation; Microsoft Azure and Databricks; or experience designing automated reporting and self-service data solutions.
Tools
SQL, Databricks, Adobe Analytics, Adobe Customer Journey Analytics, Python, Microsoft Azure
Model-written summary · the original posting is authoritative