Gigs
Brand Marketing Lead
$180K–$240K
New York, San Francisco +2 · Full-time · Posted Sep 2, 2026
- Location
- New York, San Francisco
New York, New York, United States
San Francisco
About the job
Define and establish Gigs’ category and positioning, and build a consistent, market-adapted brand narrative across its communications and channels.
What you'll do
- Develop category language and positioning, and drive adoption among customers, press, analysts, and partners.
- Partner with founders and executives on thought leadership; manage external appearances and adapt messaging across markets.
- Coordinate brand storytelling across teams and channels, direct specialist and agency work, and use AI tools to improve marketing and discovery.
What they ask for
- Created a category and positioned a company within it.
- Worked directly with founders or executives on their public voice.
- Exceptional written and verbal communication skills; built content and distribution that measurably grew brand awareness.
- Adapted brand narratives across regions and worked in a high-growth tech startup or agency environment.
Nice to have
- Comfort with data.
Pay
$180,000 - $240,000 annually (USD, base salary)
Tools
AI tools, LLMs
AI focus
Use AI tools day-to-day to improve speed, creativity, and decision-making, and shape how Gigs is represented, discovered, and recommended across LLMs and emerging AI-driven channels.
Model-written summary · the original posting is authoritative