GitLab
Director, Social Media
$139K–$235K
Remote, Canada +1 · Remote · Director · Full-time · Posted Sep 9, 2026
- Location
- Remote, Canada
Remote, United States - Experience
- 10+ years in social media, including at least 5 years leading global-brand social strategy at senior manager level or above.
About the job
Leads GitLab’s global social media function, setting strategy and overseeing content, YouTube, budget, team development, measurement, and business impact.
What you'll do
- Own global organic social strategy, channel plans, editorial priorities, and performance measurement.
- Lead YouTube strategy and collaborate on paid social, creator, influencer, community, and employee advocacy programs.
- Manage budget, tools, partners, and cross-functional work; advise executives and guide responses to sensitive issues.
What they ask for
- 10+ years in social media, including at least 5 years leading global-brand social strategy at senior manager level or above.
- Experience owning a social function end to end, including strategy, budget, headcount, tooling, and results.
- Depth in YouTube strategy and hands-on experience growing LinkedIn and X as primary channels.
- Experience with paid social, executive reporting and measurement, employee advocacy, and enterprise social tools.
Pay
$139,200 — $235,200 USD (base salary)
Tools
YouTube, LinkedIn, X, Sprout Social, Meltwater, EveryoneSocial
AI focus
Apply AI tools across the social workflow and help model an AI-native marketing team.
Model-written summary · the original posting is authoritative