GitLab
Principal Product Marketing Manager, Competitive
$168K–$286K
Remote, Canada +1 · Remote · Principal · Full-time · Posted Oct 1, 2026
- Location
- Remote, Canada
Remote, United States
About the job
Owns GitLab’s competitive positioning and market narrative for AI and agentic software development, translating market signals into product, sales, partnership, and thought-leadership strategies.
What you'll do
- Develop competitive positioning, analysis, narratives, and field assets; measure impact on win rates and competitive displacements.
- Advise Product on roadmap implications and establish a rapid process for turning competitive signals into action.
- Brief executives, investor relations, analysts, and sales; support displacement campaigns and partnership strategy.
What they ask for
- Deep expertise in SDLC, DevSecOps, and agentic software development.
- Track record of competitive positioning with measurable win-rate impact and fluency in the AI/agentic coding landscape.
- Established thought leadership and experience briefing executives, investor relations, and industry analysts.
- Practical use of AI tools in workflows; strong communication and data-driven decision-making skills.
Pay
$168,000 — $285,600 USD (base salary)
AI focus
Own competitive strategy and positioning for AI and agentic software development; use AI tools in daily workflow.
Model-written summary · the original posting is authoritative