GitLab
Senior Product Manager, CRM & GTM Systems
$105K–$176K
Remote, United States · Remote · Manager · Full-time · Posted Oct 2, 2026
- Experience
- 7+ years in Salesforce product management, business systems analysis, or Marketing/Revenue Operations technology roles, with demonstrated growth into product ownership.
About the job
Owns GitLab’s Lead-to-Opportunity product roadmap and systems across Salesforce and the broader GTM technology stack, guiding how leads are captured, scored, routed, and converted into pipeline.
What you'll do
- Set and maintain the multi-quarter roadmap, translating GTM strategy into prioritized capabilities, plans, and success measures.
- Lead discovery, stakeholder alignment, and end-to-end delivery, including requirements, backlog, UAT, launch, and outcome measurement.
- Mentor BSAs and partner with engineering and architecture teams on Salesforce, MarTech integrations, and domain operating practices.
What they ask for
- Strong working knowledge of Lead-to-Opportunity processes and how they connect marketing execution to sales pipeline.
- Hands-on familiarity with Salesforce Sales Cloud and marketing automation platforms (Marketo, HubSpot, or Pardot), plus lead scoring/routing and data enrichment or intent providers.
- Demonstrated experience owning multi-quarter product roadmaps and leading initiatives end-to-end across stakeholders.
- Technical fluency to engage with API design, data models, and integration trade-offs; experience mentoring or upskilling analysts and BSAs.
Nice to have
- Experience with AI-assisted development workflows, data governance and compliance for lead data, or prior people-management experience.
- Good Understanding of quoting process
Pay
$104,800 — $176,400 USD (base salary)
Tools
Salesforce Sales Cloud, Marketo, HubSpot, Pardot
AI focus
Experience with AI-assisted development workflows is listed as a qualification; GitLab also expects team members to use AI in daily workflows to drive efficiency, innovation, and impact.
Model-written summary · the original posting is authoritative