Glow
Senior Field & Channel Marketing Manager (West)
United States · Remote · Manager · Full-time · Posted Oct 26, 2026
- Experience
- 8+ years of B2B marketing experience, with 4+ years in field marketing or event marketing.
About the job
Owns Glow’s field and event marketing strategy and execution to generate pipeline, accelerate deals, and strengthen customer relationships.
What you'll do
- Align event investments with sales territory and account priorities; develop scalable event planning, activation, and follow-up playbooks.
- Manage event budgets, operational processes, registration and lead systems, and sales enablement and follow-up.
- Track event performance and ROI, report insights to executives, and optimize channel mix using data.
What they ask for
- 8+ years of B2B marketing experience, including 4+ years in field marketing or event marketing.
- Experience owning and executing large-scale tradeshows and high-volume field programs, with demonstrated success driving pipeline and revenue through events.
- Experience managing budgets and forecasting ROI; proven people manager with experience leading and developing direct reports.
- Experience in high-growth B2B SaaS environments; familiarity with Salesforce and marketing automation platforms.
Nice to have
- Experience at a startup or hyper-growth company.
- Background designing and optimizing account-based marketing (ABM) motions with demand generation teams.
Tools
Salesforce
Model-written summary · the original posting is authoritative