GoFundMe
Principal Product Marketing Manager
$171K–$257K
San Francisco, CA +1 · Principal · Full-time · Posted Oct 13, 2026
- Location
- San Francisco, CA
San Francisco, California, United States
About the job
Shapes GoFundMe’s nonprofit marketplace strategy by validating customer segments and product opportunities, developing positioning, and guiding product and go-to-market decisions.
What you'll do
- Define and validate the ideal customer profile and nonprofit segments through research and customer insight.
- Lead product validation and customer interviews to inform nonprofit marketplace and peer-to-peer product strategy.
- Develop positioning and go-to-market strategy, building cross-functional alignment and influencing product priorities.
What they ask for
- Significant product marketing experience with principal-level scope spanning business customers and consumer audiences.
- Proven experience taking a strategically important product from an unproven thesis through customer validation and scaled growth.
- Demonstrated success shaping product strategy and influencing executive stakeholders.
- Experience leading complex, cross-functional go-to-market initiatives with measurable business impact.
Nice to have
- Marketplace, network, or B2C2B experience.
Pay
$171,000 - $257,000 USD annual base salary
Tools
AI
AI focus
Use AI to solve problems creatively, work more efficiently, and improve results, exercising judgment about when and how to use it.
Model-written summary · the original posting is authoritative