Director, 1P Direct to Consumer Commerce and Performance Marketing
Mountain View, CA, USA +1 · Director · Full-time · Posted Oct 26, 2026
- Location
- Mountain View, CA, USA
San Francisco, CA, USA - Experience
- 15 years in marketing; 8 years in people management.
- Education
- Bachelor's degree or equivalent practical experience.
About the job
Leads Google’s global direct-to-consumer commerce and performance marketing strategy for Google Store and other owned digital surfaces to drive acquisition, traffic, conversions, and revenue.
What you'll do
- Set global DTC commercial marketing strategy and direct storefront, merchandising, and promotional campaigns.
- Lead web UX experimentation, automated merchandising, personalization, and purchase-funnel optimization.
- Develop merchandising and storytelling for hardware, accessories, subscriptions, and services.
What they ask for
- Bachelor's degree or equivalent practical experience.
- 15 years of marketing experience focused on premium retail e-commerce, DTC storefronts, and performance marketing.
- 8 years of people management experience leading cross-functional digital teams in global markets.
- Experience managing multi-million dollar performance marketing budgets, commercial P&Ls, or digital commerce functions influencing $500M+ in revenue.
Nice to have
- Experience deploying marketing technology and AI-assisted marketing automation workflows.
- Experience scaling DTC e-commerce and connecting digital journeys with physical retail and O2O experiences.
Pay
$264000 - $366000 USD base salary
AI focus
Use AI-assisted marketing automation workflows.
Model-written summary · the original posting is authoritative