Product Marketing Manager, Fitbit Hardware
Mountain View, CA, USA +1 · Manager · Full-time · Posted Oct 13, 2026
- Location
- Mountain View, CA, USA
San Francisco, CA, USA - Experience
- 6 years in product marketing, brand marketing, consumer hardware, or growth marketing.
- Education
- Bachelor's degree or equivalent practical experience.
About the job
Leads product positioning, portfolio strategy, and global go-to-market plans for Fitbit hardware, accessories, features, and collaborations.
What you'll do
- Define product positioning and messaging, and partner with Product teams to integrate user-friendly features into development.
- Use market trends, consumer data, and research to inform product, portfolio, and pricing strategy.
- Develop and execute global go-to-market plans and coordinate cross-functional launch and campaign execution.
What they ask for
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in product marketing, brand marketing, consumer hardware, or growth marketing.
- Experience managing end-to-end product launches, lifecycle marketing initiatives, or end-to-end go-to-market campaigns.
- Experience managing cross-functional or cross-team projects.
Nice to have
- Experience leading business metrics and using AI productivity tools to solve complex problems and streamline workflows.
- Experience marketing consumer hardware, wearables, lifestyle electronics, or retail accessories.
Pay
$141000 - $205000 USD base salary
AI focus
Use AI productivity tools to solve complex problems and streamline business workflows (preferred qualification).
Model-written summary · the original posting is authoritative