Grammarly
Senior Lifecycle Marketing Manager
$147K–$220K
Hub - San Francisco · Remote · Manager · Full-time · Posted Oct 20, 2026
- Experience
- 4+ years in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company.
About the job
Convert free Grammarly users into paying customers through lifecycle marketing, experimentation, personalization, and AI-driven upsell programs.
What you'll do
- Build and run programs that convert free users, matching offers to user segments and driving net new bookings.
- Own an experimentation roadmap and shape conversion strategy across email, in-product messaging, and push.
- Lead AI-powered personalization, international growth, and cross-product monetization efforts.
What they ask for
- 4+ years in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company, with a record of driving incremental revenue.
- Hands-on experience with statistically sound A/B testing, including power analyses and holdouts.
- Experience building lifecycle programs with measurable business impact, and deep knowledge of email and in-product messaging plus working knowledge of push.
- Fluency with data analysis; experience with modern marketing tools; clear writing and cross-functional leadership; experience using AI to improve workflow.
Nice to have
- Experience with AI decisioning, generative copy, or dynamic content programs.
- Familiarity with Statsig, Databricks, and Figma.
Pay
$147K – $220K • Multiple Ranges (base salary; currency not stated)
Tools
Braze, Hightouch, Iterable, Statsig, Databricks, Figma
AI focus
Use AI decisioning and personalized 1:1 upsell experiences to drive revenue; use AI to improve workflow.
Model-written summary · the original posting is authoritative