GreenLite
Marketing Leader
New York City · Full-time · Posted May 26, 2026
- Experience
- 8–10+ years of B2B marketing experience.
About the job
Build and lead GreenLite’s marketing function, establishing product marketing, demand generation, marketing operations, and market intelligence to grow pipeline in the permitting market.
What you'll do
- Develop positioning, messaging, category narrative, and content strategy across the buyer journey.
- Build demand generation and marketing operations, including campaigns, pipeline attribution, lead routing, and executive reporting.
- Partner with Sales and manage the Marketing Manager, agency partners, budget, events, and team growth.
What they ask for
- 8–10+ years of B2B marketing experience spanning product marketing, demand generation, and marketing operations.
- Experience building or maturing a marketing function from the ground up and personally establishing product marketing.
- Agency experience and a track record in a sales-led GTM environment building marketing-sourced pipeline.
- NYC-based or willing to relocate; in-office presence expected.
Nice to have
- Experience in construction, commercial real estate, proptech, or architecture.
- Experience in tech-enabled or AI-native services, regulated or niche B2B industries, or PR and national media.
Tools
AI tools, SEO/GEO, SEM, ABM
AI focus
Use AI tools and emerging technologies to increase marketing velocity and output, develop a GEO/AEO strategy, and monitor how AI is reshaping permitting workflows and content discovery.
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