GSK
HCP Marketing Manager - Philadelphia or Durham
Durham Blackwell Street +1 · Hybrid (Remote & On-site) · Manager · Full-time · Posted Oct 30, 2026
- Location
- Durham Blackwell Street
USA - Pennsylvania - Philadelphia - Experience
- 4+ years of pharmaceutical marketing experience; examples include brand marketing, market access, market research, or marketing operations.
- Education
- Bachelor’s degree from an accredited institution.
About the job
Leads marketing strategy and integrated HCP campaigns for a specialty respiratory biologic, aiming to grow uptake and differentiate the brand in a competitive market.
What you'll do
- Plan and execute tailored HCP experiences and integrated marketing programs with internal teams and agencies.
- Use market and HCP insights, campaign metrics, and OKRs to assess performance and optimize marketing tactics.
- Coordinate medical, regulatory, and legal review of HCP materials and partner with sales training on brand messaging.
What they ask for
- Bachelor’s degree from an accredited institution.
- US HCP marketing or field experience.
- Experience with copy approval.
- Experience using digital and AI tools to optimize content, omnichannel delivery, and review performance.
Nice to have
- MBA or master’s degree in marketing, business, or a related field.
- Skill using AI to analyze customer needs and enhance market effectiveness.
AI focus
Use digital and AI tools to optimize content, omnichannel delivery, and review performance; preferred use of AI to analyze customer needs and improve market effectiveness.
Model-written summary · the original posting is authoritative