GSK
Omnichannel Marketing Manager
Durham Blackwell Street +1 · Manager · Full-time · Posted Oct 16, 2026
- Location
- Durham Blackwell Street
USA - Pennsylvania - Philadelphia - Experience
- Minimum 4 years in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
- Education
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
About the job
Leads digital and multichannel campaigns for healthcare professionals in the United States, coordinating compliant promotional content and optimizing performance through analytics.
What you'll do
- Plan and execute campaigns across digital, email, social media, search, and display channels.
- Coordinate with cross-functional teams, agencies, and vendors to create and deliver compliant promotional materials.
- Measure and optimize campaign effectiveness, and manage promotional review and approval processes.
What they ask for
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
- At least 4 years of healthcare or pharmaceutical marketing experience, including digital or omnichannel marketing.
- Experience managing end-to-end digital campaigns and agency or vendor partners.
- Experience working in cross-functional teams and managing promotional review and regulatory compliance processes.
Nice to have
- MBA or advanced degree in a related field.
- Experience in vaccines, specialty medicines, or infectious disease marketing; HCP targeting, digital media planning, or campaign analytics.
Model-written summary · the original posting is authoritative