Sr. Manager, Cross Brand Omnichannel Orchestration and Enablement

What you'll do

• Oversee Opportunity Engine deployment, model and logic refinements, field adoption, and KPI monitoring.
• Coordinate end-to-end omnichannel campaign delivery across four brands, including vendor relationships, CRM inputs, and campaign backlog.
• Lead cross-brand improvement, training, governance, analytics dashboard use, and coordination with marketing, Sales Ops, and DD&T.

What they ask for

• Bachelor’s degree.
• 5+ years of pharmaceutical/biotech marketing experience; oncology is a plus.
• 1+ years building or working with KPI dashboards/performance reports.
• 1+ years using marketing tools such as digital marketing platforms, decisioning engines, analytics tools, CRM systems, and content management systems; omnichannel/vendor management experience and ability to translate business requirements into digital solutions.

Nice to have

• Advanced degree or MBA in marketing, business, or a related field.
• Experience with HCP brand/operations plans, field sales or sales training, promotional copy review, data governance, or legal review.

Tools

Veeva Opportunity Engine, Veeva Insight Card, NBA (Next Best Action) Vault Suggestions, CRM, marketing Automation, Veeva Survey

AI focus

Operate an AI dynamic targeting tool, refine its models and deployment logic, support AI-related use cases and approvals, and coordinate with vendors in AI and machine learning.