GSK
ViiV Healthcare (GSK) Marketing Director, Long-Acting HIV Treatment – U.S. Launch Lead
USA - North Carolina - Durham · Hybrid (Remote & On-site) · Director · Full-time · Posted Oct 5, 2026
- Experience
- 8+ years of commercial marketing experience, including 3+ years of people management experience; commercial launch-phase or growth-phase brand experience required.
- Education
- Bachelor’s degree; advanced degree (MBA or equivalent postgraduate qualification) preferred.
About the job
Leads U.S. commercialization strategy and launch execution for ViiV’s next-generation long-acting HIV treatment, coordinating cross-functional teams and marketing investment.
What you'll do
- Define and lead the end-to-end U.S. launch and brand strategy, including positioning, customer strategy, messaging, and HCP campaigns.
- Drive cross-functional launch readiness and collaborate with field teams, agencies, and external stakeholders to optimize execution.
- Lead financial planning, investment allocation, ROI assessment, and launch performance measurement.
What they ask for
- Bachelor’s degree and 8+ years of commercial marketing experience within pharmaceutical or biotechnology organizations, including 3+ years of people management experience.
- Commercial experience leading launch phase or growth phase for pharmaceutical brands.
- Proven experience working cross-functionally with Medical, Regulatory, and Market Access teams.
- Demonstrated ability to use data and insights to inform strategic marketing decisions.
Nice to have
- Advanced degree (MBA or equivalent postgraduate qualification); experience in HIV treatment and/or long-acting therapies in the U.S. market.
- Expertise in the U.S. pharmaceutical commercial environment, implementation models, field execution, or AI / advanced analytics for commercial decisions.
Tools
AI, advanced analytics
AI focus
Preferred use of AI / advanced analytics to drive commercial decisions.
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