Principal Product Manager, Business Money – SMB Banking

What you'll do

• Own banking workstreams including onboarding, identity verification, account funding, payments, cards, servicing, and customer-facing experiences; drive adoption and funnel experimentation.
• Define how banking connects to Gusto, build on its payroll ecosystem, and deliver self-serve, resilient, compliant customer experiences with internal teams and external vendors.
• Own business outcomes and KPIs for account opening, funding, deposit growth, and primacy; use customer insight and data to guide priorities and iteration.

What they ask for

• 7+ years of product management experience in fintech, banking, or adjacent industries.
• Understand banking’s regulatory and operational complexity and partner effectively with Risk, Legal, and Compliance.
• Experience running product experiments, including hypothesis, test design, readout, and decisions; able to learn from directional signals when volume is limited.
• Bias toward action, comfort with ambiguity, strong ownership, and ability to take a product from pre-beta to launch with limited resources.

Nice to have

• Hands-on familiarity with business banking, BaaS platforms, deposit products, or money movement rails.
• Experience with KYB/onboarding flows, ledgering, or partner bank relationships.

Pay

USD $179,000/yr to $220,000/yr base salary in Denver; USD $210,000/yr to $260,000/yr base salary for San Francisco & New York

AI focus

Gusto expects team members to actively use AI tools relevant to their role and build fluency. The role is described as using AI to prototype, automate, design, and ship products.