Gusto
Product Marketing Leader - Innovation & Experimentation
$190K–$275K
Atlanta, GA - Hybrid +6 · Full-time · Posted Aug 24, 2026
- Location
- Atlanta, GA - Hybrid
Burlingame, CA - Hybrid
Denver, CO - Hybrid
New York, NY - Hybrid
San Francisco, CA - Hybrid
Scottsdale, AZ - Hybrid
New York, NY - Hybrid
About the job
Leads go-to-market strategy and experimentation to test demand, find product-market fit, and launch new products, offers, and motions for small businesses.
What you'll do
- Develop and execute GTM strategy, including segmentation, positioning, pricing, and go-to-market motions.
- Synthesize research, customer insights, and usage data; define success metrics and optimize performance through testing.
- Align Product, Sales, Growth, Marketing, and Customer Experience teams, building processes for complex initiatives.
What they ask for
- Track record shaping GTM strategy in ambiguous, ambitious environments, such as 0-to-1 products, new markets, or new motions.
- Ability to combine strategic planning with hands-on execution in ambiguous settings.
- Strong cross-functional collaboration, communication, and influence across Sales, Product, and Marketing.
- Deep experience with customer segmentation, positioning, pricing, and GTM planning.
Nice to have
- Experience in SMB, fintech, HR/benefits/payroll tech, or a complex multi-audience business.
- High AI fluency, including ability to build AI systems and create new ways of working through AI.
Pay
USD $190,000 - $235,000/yr base salary in Denver & Phoenix/Scottsdale; USD $220,000 - $275,000/yr base salary in San Francisco & New York
AI focus
Build AI systems and use AI to unlock new ways of working; team members are expected to engage with relevant AI tools and develop fluency.
Model-written summary · the original posting is authoritative