Handshake
Director, Product Marketing
$196K–$245K
San Francisco, CA · Hybrid · Director · Full-time · Posted Oct 15, 2026
- Experience
- 8+ years in B2B product marketing, including leading a team of product marketers.
About the job
Own Handshake’s employer-side product marketing strategy, shaping its market narrative and category positioning while leading product marketers and coordinating launches across teams.
What you'll do
- Define employer positioning and category strategy, and build thought leadership for senior talent buyers.
- Lead, coach, and grow a team of 3–4 product marketers.
- Partner with Product, Sales, Marketing, and executive leadership on launches, messaging, adoption, and revenue.
What they ask for
- 8+ years in B2B product marketing, including leading a team of product marketers.
- Track record creating or evolving a category and repositioning a company or product.
- Experience marketing a marketplace or employment-related product and building executive-level content for senior buyers.
- Based in the San Francisco Bay Area and able to work from the SF office.
Nice to have
- HR tech or recruiting technology background, or relationships with talent and HR leaders.
- Experience marketing to both sides of a two-sided network.
Pay
$196K – $245K (base salary)
Model-written summary · the original posting is authoritative