Handshake
Senior Product Marketing Manager, Enterprise AI
$152K–$190K
San Francisco, CA · On-site · Manager · Full-time · Posted Sep 24, 2026
- Experience
- 6+ years in product marketing, content marketing, or a related B2B marketing discipline.
About the job
Own product marketing for Handshake AI Enterprise, translating technical offerings into positioning, go-to-market strategy, and sales support for enterprise customers.
What you'll do
- Develop GTM strategy, positioning, messaging, and reusable launch frameworks.
- Create external content and thought leadership, and build sales enablement materials such as battlecards, pitch decks, and use case examples.
- Prioritize enterprise use cases and industries, and coordinate enterprise event strategy with field marketing.
What they ask for
- 6+ years of experience in product marketing, content marketing, or a related B2B marketing discipline.
- Strong positioning, messaging, and content creation skills, including website and social.
- Track record of building 0-to-1 programs; ability to work independently, prioritize, and scale based on data.
- Experience building sales enablement materials, including competitive positioning and technical demo content.
Nice to have
- Experience in AI training data.
- Technical fluency and experience partnering with technical stakeholders; enterprise B2B marketing experience is also valued, ideally in AI/ML infrastructure or data.
Pay
$152K – $190K USD base salary; bonus amount not stated
AI focus
Market Handshake AI Enterprise’s services for moving enterprise agents from pilot to production, including evals, rubrics, simulations, safety and security testing, and model optimization.
Model-written summary · the original posting is authoritative