Harbinger Motors
Dealer Marketing Manager
$100K–$140K
Garden Grove, CA +1 · Manager · Full-time · Posted Jul 22, 2026
- Location
- Garden Grove, CA
Garden Grove, California, United States - Experience
- 5+ years of dealer, retail, channel, field, or trade marketing experience.
About the job
Build and manage Harbinger’s dealer marketing program, translating national campaigns into local dealer activation and measuring performance.
What you'll do
- Create dealer marketing plans, campaign toolkits, and local activations including events and product launches.
- Manage dealer relationships, co-op/MDF funds, approvals, brand compliance, and dealer enablement.
- Track dealer leads and sales performance in CRM and recommend improvements based on market data.
What they ask for
- Experience working directly with dealers, franchisees, or channel partners and influencing outcomes without direct authority.
- Experience translating national campaigns into local activation and measuring market or partner results.
- Experience managing co-op marketing, MDF, or distributed campaign budgets and approval workflows.
- Able to travel (~35%) and maintain regular in-person dealer visits; based in or able to relocate to the Garden Grove, CA area.
Nice to have
- Automotive, commercial vehicle, equipment, or mobility experience; EVs, commercial vehicles, fleet customers, or charging/infrastructure experience.
- Experience launching a dealer network, entering new markets, or supporting a new product line.
Pay
$100,000 — $140,000 USD base salary
Tools
HubSpot, Salesforce
Model-written summary · the original posting is authoritative