Hard Rock Digital
Director - Sportsbook CRM
United States, FL · Remote · Director · Full-time · Posted Oct 29, 2026
- Experience
- 7+ years in digital sportsbook, DFS, gaming, or casino experience in CRM strategy and retention marketing.
About the job
Leads Sportsbook CRM strategy and operations to improve customer retention and growth through campaigns, personalization, testing, and performance analysis.
What you'll do
- Plan and optimize Sportsbook CRM campaigns, including segmentation, targeting, messaging, and testing.
- Develop personalized automation and operational processes, with quality assurance and compliance oversight.
- Analyze campaign performance and coordinate strategy across teams including Promotions, Product, Data Science, Casino, and Compliance.
What they ask for
- 7+ years of digital sportsbook, DFS, gaming, or casino experience in CRM strategy and retention marketing.
- Experience with CRM platforms and/or promotional management tools.
- Ability to analyze performance against objectives in real time and influence cross-functional strategy.
- Understanding of regulatory considerations across different jurisdictions.
Model-written summary · the original posting is authoritative