Hard Rock Digital
Insights Researcher
United States, FL · Remote · Full-time · Posted Oct 29, 2026
- Experience
- Around four years in consumer insights or market research, agency and/or client side.
- Education
- Relevant degree or equivalent practical experience.
About the job
Conducts qualitative and quantitative consumer research to guide brand, product, creative, and promotional decisions for Hard Rock Digital’s North American sportsbook and casino business.
What you'll do
- Plan and manage research projects end-to-end, including agency selection, vendor management, research materials, fieldwork, and quality checks.
- Analyze customer and market data, review research methods and agency outputs, and translate findings into recommendations, dashboards, and reports.
- Collaborate with Marketing, Brand, Product, and BI stakeholders, using AI-assisted research tools responsibly where appropriate.
What they ask for
- Hands-on experience delivering qualitative and quantitative research end-to-end, including ad hoc and tracking studies.
- Experience writing questionnaires and discussion guides, and scripting or quality-checking studies in research platforms or similar tools.
- Strong analytical skills across customer, panel, behavioural, and syndicated data, including the ability to conduct, scope, or review driver analysis and MaxDiff.
- Experience briefing and managing research agencies, supporting RFQs, proposal reviews, contracts, and vendor onboarding.
Nice to have
- Experience in digital products, gambling, gaming, or another regulated consumer sector.
- Familiarity with Excel, Q, SPSS, Power BI, or Tableau.
Tools
SurveyMonkey, Qualtrics, UserTesting, Excel, Q, SPSS, Power BI, Tableau
AI focus
Use AI-assisted research tools responsibly for scripting, transcription, coding, analysis, and summarisation, with quality checks and protection of participant and company data.
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