Harper Group
ABM Lead
$150K–$190K
San Francisco · On-site · Full-time · Posted Jun 22, 2026
- Experience
- 5+ years of ABM, demand generation, or B2B marketing experience.
About the job
Own Harper’s account-based marketing motion, building industry-specific programs that identify and engage target businesses and generate measurable pipeline and revenue.
What you'll do
- Develop ABM targeting and vertical playbooks using firmographic, behavioral, and trigger-based signals.
- Run multi-channel campaigns and coordinate account strategy, sequencing, and messaging with sales.
- Measure pipeline and revenue outcomes, diagnose underperforming programs, and iterate.
What they ask for
- 5+ years of ABM, demand generation, or B2B marketing experience with direct ownership of pipeline outcomes.
- Hands-on experience running ABM campaigns across at least two channels.
- Ability to build and segment target account lists by industry, trigger, or buying stage.
- Experience collaborating directly with a sales or producer team on account strategy and outreach sequencing.
Nice to have
- Experience in commercial insurance, benefits, or another complex, trigger-driven industry.
- Familiarity with intent data platforms such as 6sense, Bombora, or Demandbase.
Pay
USD $150,000–$190,000 base salary
Tools
6sense, Bombora, Demandbase, HubSpot, Salesforce
Model-written summary · the original posting is authoritative