Harper Group
Performance Marketing & Paid Acquisition Lead
$150K–$180K
San Francisco +1 · On-site · Full-time · Posted May 14, 2026
- Location
- San Francisco
New York - Experience
- 5+ years in performance marketing, paid acquisition, or growth marketing.
About the job
Own Harper’s paid acquisition channels and optimize the funnel from click to insurance bind, with responsibility for efficient revenue growth and campaign automation.
What you'll do
- Manage and scale campaigns across Google, Meta, and lead-bidding marketplaces; control spend against CAC, conversion, and throughput.
- Optimize landing pages and conversion flows, track leads through quote to bind, and adjust campaigns using sales feedback and experiments.
- Partner with engineering to automate bidding, pacing, attribution, and reporting, and use AI tools to generate and test creative.
What they ask for
- 5+ years in performance marketing, paid acquisition, or growth marketing.
- Hands-on experience managing Google Ads and Meta campaigns with meaningful budgets.
- Experience optimizing lead-based acquisition funnels and understanding of CAC, conversion rates, attribution, and funnel economics.
- Willingness to work on-site in San Francisco or relocate.
Nice to have
- Experience with lead-bidding marketplaces or third-party lead sources.
- Exposure to automation, scripting, or AI tools for creative generation or campaign optimization.
Pay
$150,000–$180,000 USD base salary
Tools
Google Ads, Meta, Google Analytics / GA4
AI focus
Use AI tools to generate and test creative at scale; automate campaign management and optimization.
Model-written summary · the original posting is authoritative