Hasbro
Brand Manager
$99K–$163K
Boston, Massachusetts, United States +1 · Manager · Full-time · Posted Sep 21, 2026
- Location
- Boston, Massachusetts, United States
United States - Experience
- Minimum of 6+ years of progressive brand/strategy or product development experience.
- Education
- Bachelor’s Degree in Marketing, Business Management or related field.
About the job
Drives product development and marketing strategy for Hasbro’s K-Pop Demon Hunters brand, partnering with Netflix and internal teams to build products and grow sales.
What you'll do
- Develop product strategy and lead marketing programs across consumer touchpoints and channels.
- Collaborate on toy-line development, commercial strategy, and US and global go-to-market efforts.
- Forecast and track item-level performance, analyze sales data, and coordinate inventory planning.
What they ask for
- 6+ years of progressive brand/strategy or product development experience in a consumer organization.
- Bachelor’s degree in Marketing, Business Management, or a related field.
- Ability to turn strategy into actionable plans and collaborate across functions.
- Strong communication, presentation, relationship-building, and project-management skills.
Nice to have
- MBA.
Pay
$99,200 — $162,700 USD (base salary)
Model-written summary · the original posting is authoritative