Director of Demand Generation

What you'll do

• Own enterprise demand strategy, including target accounts, ICP, segmentation, messaging, channels, and budget.
• Build ABM programs and demand generation operations, including pipeline modeling, reporting, attribution, and funnel measurement.
• Manage one direct report and agency and contractor relationships; partner closely with Sales and Product Marketing.

What they ask for

• 6–10 years of Demand Generation experience with direct ownership of a pipeline number.
• Experience building an ABM or enterprise demand motion from the ground up and generating pipeline in enterprise sales environments with long, multi-stakeholder buying cycles.
• Experience defining an ICP and developing messaging for different audiences.
• Strong understanding of paid acquisition, analytical skills, practical attribution and pipeline modeling, and a track record of partnering with Sales.

Nice to have

• Experience marketing to marketers or selling martech, measurement, or analytics.
• Experience at a company transitioning from mid-market to enterprise; familiarity with ad tech, media buying, or marketing analytics is also a plus.

Pay

$230K – $250K (base salary; currency not stated)

AI focus

Use AI and other modern tools to prioritize target accounts and support demand generation; the posting values curiosity and practical fluency with AI tools, with human judgment guiding their use.