Headway
Director, Patient and Brand Marketing
$212K–$265K
Remote · Remote · Director · Full-time · Posted Oct 13, 2026
- Experience
- 15+ years of marketing experience; at least 3 years of hands-on media experience.
About the job
Lead Headway’s patient and brand marketing, building trusted consumer experiences and brand awareness while driving efficient patient growth.
What you'll do
- Lead product marketing, brand strategy, media campaigns, partnerships, and creative strategy for patients.
- Measure brand and patient marketing outcomes, including awareness, perception, funnel conversion, acquisition efficiency, and experimentation.
- Hire, develop, and lead a high-performing marketing team.
What they ask for
- At least 3 years of hands-on media experience.
- 15+ years of marketing experience, with a mix of agency and in-house experience.
- Experience across brand marketing, product marketing, and integrated marketing.
- Experience leading or closely partnering with product marketing teams.
Nice to have
- Experience at best-in-class consumer tech brands; multi-sided marketplaces are a plus.
- Experience in highly competitive, regulated categories.
Pay
$212K – $265K (base salary)
Tools
A/B testing
Model-written summary · the original posting is authoritative