Headway
Director, Payer Marketing
$226K–$282K
Remote · Remote · Director · Full-time · Posted Jul 21, 2026
- Experience
- 10+ years of experience, including 5+ years managing teams.
- Visa sponsorship
- Headway participates in E-Verify.
About the job
Build and lead Headway’s payer marketing function, shaping its positioning and go-to-market strategy to strengthen health plan relationships and drive commercial growth.
What you'll do
- Set payer marketing strategy, positioning, narrative, and go-to-market plans; establish the function’s operating model, team, and metrics.
- Commercialize new payer solutions and turn clinical evidence into outcomes narratives, market insights, and proof points.
- Equip and activate commercial teams through field marketing, sales enablement, events, competitive intelligence, and account-growth initiatives.
What they ask for
- 10+ years of enterprise B2B product marketing experience, including 5+ years managing teams.
- Track record in positioning, messaging, go-to-market strategy, enablement, and competitive intelligence.
- Experience in or adjacent to health plans, value-based care, or complex B2B healthcare environments.
- Demonstrated ability to influence commercial outcomes and build functions, processes, or go-to-market motions from scratch.
Pay
$225.6K – $282K USD base salary
Model-written summary · the original posting is authoritative