Headway
Lifecycle Marketing Lead, Patient
$105K–$155K
Remote · Remote · Full-time · Posted Oct 14, 2026
- Experience
- 6+ years building lifecycle programs hands-on.
About the job
Build and optimize patient lifecycle communications across owned channels to help patients access and sustain mental health care.
What you'll do
- Design and run triggered journeys across email, SMS, push, and in-app messaging, from activation through retention.
- Own audience segmentation, campaign QA, and experimentation, measuring incrementality and downstream conversion.
- Partner with Product, Engineering, and Data Science on patient journeys, event instrumentation, notification infrastructure, and personalized triggers.
What they ask for
- 6+ years building lifecycle programs hands-on across email, SMS, and at least one of push or in-app.
- Deep fluency in Iterable, Braze, or a comparable consumer lifecycle tool.
- Personally designed, run, and analyzed lifecycle A/B tests; able to segment audiences, validate event data, and QA campaign flows.
- Active practitioner with AI tools.
Nice to have
- Background in consumer health, wellness, subscription, or financial services.
Pay
USD $105,400 - $155,000 base salary
Tools
email, SMS, push, in-app, Iterable, Braze
AI focus
Use AI tools in day-to-day work and collaborate with Data Science to apply predictive signals to campaign triggers and personalization.
Model-written summary · the original posting is authoritative