Headway
Lifecycle Marketing Manager, Provider Experience
$122K–$190K
Remote +1 · Remote · Manager · Full-time · Posted Oct 6, 2026
- Location
- Remote
Remote - New York - Experience
- At least 5+ years; no alternatives stated.
- Visa sponsorship
- Headway participates in E-Verify.
About the job
Owns provider lifecycle marketing programs that use behavioral signals, campaigns, and experimentation to improve activation, product adoption, engagement, and retention.
What you'll do
- Build and launch provider journeys across email and in-product channels, including segmentation, triggers, sequencing, testing, and deployment.
- Develop experiments and measurement plans, using results to improve programs and guide investment.
- Partner with Product, Product Marketing, Customer Success, and Creative to align lifecycle programs with product priorities.
What they ask for
- At least 5+ years working in a marketplace, subscription, or product-led environment.
- Experience building lifecycle programs that change customer behavior and demonstrating their business outcomes.
- Ability to develop lifecycle strategy and build journeys hands-on in Iterable or a similar platform.
- Experience using behavioral data for segmentation and triggered experiences, and collaborating with product teams on adoption.
Pay
$121,600 - $190,000 USD base salary
Tools
Iterable, Intercom
Model-written summary · the original posting is authoritative