Headway
Staff Product Marketing Manager (PMM), Patient Growth
$190K–$238K
Remote +3 · Remote · Staff · Full-time · Posted Oct 22, 2026
- Location
- Remote
San Francisco, CA
Seattle, WA
New York, NY - Experience
- 8+ years in product marketing or growth marketing.
About the job
Lead patient-focused product marketing for Headway’s mental health marketplace, shaping the patient journey and go-to-market strategy to drive acquisition, activation, and retention.
What you'll do
- Use patient insights and funnel data to identify opportunities and influence Product and go-to-market decisions.
- Own patient positioning, messaging, launch narratives, and go-to-market across Growth and Lifecycle.
- Develop and run experiments to improve the patient journey and customer and business outcomes.
What they ask for
- 8+ years of product marketing or growth marketing experience, including meaningful consumer-facing work and ownership of business outcomes.
- Experience in a regulated or highly constrained consumer category.
- Strong customer insight, consumer funnel, experimentation, and strategic writing skills.
- Ability to influence senior stakeholders, work through ambiguity, and show measurable impact on customer behavior and business outcomes.
Pay
USD $190,400-$238,000 base salary
AI focus
Use AI thoughtfully in the marketing workflow while applying human judgment where it matters.
Model-written summary · the original posting is authoritative