Headway
Staff Product Marketing Manager (PMM), Provider Growth
$190K–$238K
Remote +3 · Remote · Staff · Full-time · Posted Oct 22, 2026
- Location
- Remote
San Francisco, CA
Seattle, WA
New York, NY - Experience
- 8+ years of significant PMM experience.
- Visa sponsorship
- Headway participates in E-Verify.
About the job
Shape provider growth strategy and lead product marketing that helps mental health providers discover, adopt, and engage with Headway.
What you'll do
- Develop provider insight, positioning, and messaging that differentiate Headway and build provider trust.
- Lead go-to-market strategy and channel execution to drive provider acquisition, activation, and early engagement.
- Equip cross-functional teams with frameworks and tools to communicate a consistent provider story.
What they ask for
- 8+ years of significant product marketing experience in consumer, marketplace, SMB, subscription, or product-led businesses, with a track record of driving customer acquisition and activation.
- Experience building positioning and messaging and influencing Product and Growth strategy.
- Ability to lead complex cross-functional work without formal authority.
- Uses AI to improve individual work and build workflows that improve team quality or velocity.
Pay
$190,400-$238,000 USD base salary
AI focus
Use AI to improve work and build workflows that improve the quality or velocity of the broader team.
Model-written summary · the original posting is authoritative