Hearst
Director of Audience
Dallas, TX, United States +1 · Director · Full-time · Posted Oct 26, 2026
- Location
- Dallas, TX, United States
Dallas - Experience
- 5 years or more of audience engagement experience, including management experience.
- Education
- Bachelor’s degree in journalism or a related field.
- Visa sponsorship
- Does not provide immigration sponsorship; applicants must have the right to work in the U.S. without immigration sponsorship.
About the job
Leads audience strategy and newsroom engagement at The Dallas Morning News, using audience analytics and digital storytelling to grow reach and subscriptions.
What you'll do
- Develop audience engagement strategies, goals, and analytics training across the newsroom.
- Analyze journalism performance and work with editors to improve digital audience engagement, including during breaking news.
- Lead and manage assigned staff, including hiring, coaching, performance reviews, and workload distribution.
What they ask for
- 5 years or more of audience engagement experience, including management experience.
- Ability to turn audience data into actionable strategies for driving subscriptions and expanding reach.
- Deep understanding of SEO, audience analytics, and social media.
- Strong news judgment and commitment to accuracy.
Tools
SEO
Model-written summary · the original posting is authoritative