Hearst
Events Sponsorship Packaging Director
$116K–$140K
New York, NY, United States +1 · Director · Full-time · Posted Oct 26, 2026
- Location
- New York, NY, United States
New York, NY - Experience
- 8+ years in sponsorship strategy, experiential marketing, media sales strategy, integrated marketing, or equivalent experience.
About the job
Develops scalable sponsorship strategies and packages across Hearst’s consumer, VIP, and industry events to grow revenue and enhance attendee experiences.
What you'll do
- Create integrated sponsorship packages, pricing strategies, inventory processes, and sales materials across the event portfolio.
- Partner with Sales, Marketing, Editorial, Creative Strategy, Event Production, and Revenue Operations to develop and manage sponsorship opportunities.
- Analyze sponsorship performance, identify new revenue opportunities, and produce case studies and insights.
What they ask for
- Demonstrated success packaging large-scale consumer events, media sponsorships, or integrated marketing programs.
- Strong understanding of experiential marketing, branded content, cross-platform advertising, and integrated sponsorship solutions.
- Strong analytical, presentation, communication, storytelling, and relationship-building skills.
- Ability to collaborate across multiple stakeholders and manage competing priorities in a fast-paced environment.
Pay
$116,000 — $140,000 USD (base salary)
Model-written summary · the original posting is authoritative