Hearst
Manager, Content Strategy, Health & Fitness
$73K–$85K
New York, NY, United States +1 · Manager · Full-time · Posted Oct 26, 2026
- Location
- New York, NY, United States
New York, NY - Experience
- 4+ years.
About the job
Leads strategy and editorial execution for branded health and fitness content campaigns, connecting client objectives with audience insights and editorial storytelling.
What you'll do
- Develop content concepts and recommendations for health and fitness RFPs, aligning client goals with audiences, formats, platforms, and distribution.
- Lead branded content from ideation through delivery, collaborating across teams and managing freelance writers and creators.
- Write, edit, package, and publish health and wellness content while managing feedback, review cycles, and campaign deliverables.
What they ask for
- 4+ years of experience in editorial, content strategy, branded content, digital publishing, or a related field, with a strong background in health, wellness, and/or fitness content.
- Demonstrated ability to develop insight-driven content strategies that translate business objectives into compelling storytelling.
- Strong writing, editing, content packaging, communication, and presentation skills.
- Knowledge of digital content formats and social platforms, including Instagram and TikTok.
Nice to have
- Experience supporting branded content campaigns, RFP responses, client-facing initiatives, or custom content programs.
- Familiarity with publishing CMS platforms, SEO and AEO best practices, ecommerce content, and production workflows.
Pay
$73,000 — $85,000 USD base salary
Tools
Instagram, TikTok, CMS, SEO, AEO
Model-written summary · the original posting is authoritative