Heygen
Head of Enterprise Marketing
$200K–$250K
San Francisco / Los Angeles +2 · Director · Full-time · Posted Sep 2, 2026
- Location
- San Francisco / Los Angeles
Los Angeles, California, United States
San Francisco, California, United States - Experience
- 8–12+ years of B2B marketing experience, including meaningful experience marketing to large enterprise customers and several years at a senior leadership level.
About the job
Build and lead HeyGen’s enterprise marketing function, developing targeted account-based programs with Sales to deepen relationships and win strategic enterprise customers.
What you'll do
- Create the named-account strategy and ABM playbook, including account planning and measurement systems.
- Develop targeted campaigns and executive programs that engage priority accounts and buying committees.
- Use product adoption signals and partner with Sales, Growth, RevOps, and Data to influence enterprise opportunities and scale the marketing motion.
What they ask for
- Track record building and executing account-based or strategic-account programs that generated measurable enterprise pipeline and revenue.
- Experience with complex, high-ACV enterprise sales involving multiple stakeholders and long sales cycles.
- Deep understanding of ABM tactics, including targeted media, personalized experiences, executive programs, field marketing, direct mail, intent signals, and buying-committee engagement.
- Strong Sales partnership, analytical skills, and ability to span strategy and hands-on execution.
Nice to have
- Broader B2B demand generation experience; experience at a fast-growing PLG company.
- Experience building an early-stage function and hiring and leading a team.
Pay
$200,000 – $250,000 USD base salary
AI focus
Use AI tools to research accounts and buying committees, personalize campaigns, create content, analyze performance, and increase marketing output.
Model-written summary · the original posting is authoritative