HG Insights
Review Generation Team Lead & Community Manager
Remote (US) · Remote · Manager · Full-time · Posted Sep 28, 2026
- Experience
- 5+ years in email marketing, community management, or a related field, including 1-2+ years in a people management or team lead role.
- Education
- Bachelor's degree in Marketing, Communications, or a related field.
About the job
Leads HG Insights’ review generation strategy and team, building reviewer engagement and aligning campaigns with pipeline, content, and customer goals.
What you'll do
- Own the review generation strategy, roadmap, KPIs, and performance reporting.
- Lead and develop campaign staff and build reviewer recognition, incentive, and ambassador programs.
- Coordinate with internal teams and customers to plan compliant, targeted campaigns and improve results through segmentation, personalization, and A/B testing.
What they ask for
- 5+ years of experience in email marketing, community management, or a related field, including 1-2+ years in a people management or team lead role.
- Bachelor's degree in Marketing, Communications, or a related field.
- Experience managing or mentoring a team and designing campaigns across stakeholders and customer segments.
- Marketing automation and CRM proficiency; basic HTML, CSS, and/or Liquid; proficiency using AI tools to optimize workflows.
Nice to have
- Experience in review generation, UGC, online community management, reviewer programs, or review platforms.
- Enterprise customer experience, lead generation, or a B2B SaaS or enterprise technology background.
Tools
Ortto, Marketo, Salesforce Marketing Cloud, Salesforce Data Cloud, HTML, CSS, Liquid
AI focus
Use AI tools to optimize workflows.
Model-written summary · the original posting is authoritative